I once met a customer who asked us for dozens of quotations, but only won three projects. Although there are many considerations for the custom display stand project, I know exactly how it feels, so this article I want to tell all customers that, like any business, quoting a custom POP retail display stand is not a simple process. Please take every quotation seriously before quoting.
The sales team of each POP display stand company is responsible for determining sales leads to ensure that the customer is legally regulated and very suitable for the company. However, the customer is also responsible for ensuring that the quotation request is realistic and applicable to a legitimate project. If the POP display stand company detects an invalid quotation request mode, it will be difficult for the requesting company to establish a strong long-term cooperative relationship with the POP display stand company, and inevitably, the company’s request will be given a lower priority. Did this conclusion surprise you? Because the workload of quotation is really a lot. This is the reason.
In order to obtain the best price for potential customers on a customized POP display stand, the display stand manufacturer needs to go through multiple steps and perform a detailed cost analysis. So, why not skip these steps and provide an estimate? Estimation requires a lot of work, but it is usually faster than providing a detailed quote. The problem with estimation is that there may be a certain degree of padding to allow for unknowns, which means that this may not be the best price for the customer.
In order to obtain a detailed quotation, we usually start by creating a rendering of the POP display rack design. If the customer likes the rendering, we will perform a detailed mechanical drawing, specifying all the engineering details and materials to be used. For a typical retail floor display, these drawings can easily be drawn from 10 to 15 pages and require several days of design time to complete. After the drawings are completed, we need to estimate the cost of all the materials and individual components of the display stand. This may involve calling up to twelve material suppliers to check availability and obtain current prices for various quantities.
